Ratings News - 22nd October 2014

Today's Early Overnight Ratings

Top 25 Markets - 18-49
Thanks to Ed for the Top 25 Numbers

Flash 1.7
Supernatural 0.9
Fox WS 3.6
Selfie 1.2
Manhattan 0.9
AOS 1.8
Forever 1.3
NCIS 2.1
NCIS NO 1.7
POI 1.3
Voice 3.3
Marry Me 1.8
About a Boy 1.4
Chicago Fire 1.9

This table shows the early overnight ratings. These ratings are normally adjusted later in the day when all the ratings have been consolidated to take into account any local preemptions and/or overruns. You can find all the final adjusted numbers in our Ratings Database. (See the About section below for details about ratings)

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Early Ratings Analysis

The analysis below is based on the early household numbers and are NOT the same as the numbers that will be posted in the above table later. (See the About section below)

For more information on the Nielsen Ratings see this Wikipedia Entry.

NOTE: The opinions expressed here are NOT those of SpoilerTV but of the Author of this Article, Marc Berman.

Metered Market Tuesday Ratings
Game One of The World Series Ignites Fox

Tuesday 10/21/14

Household
Rating/Share
CBS 8.7/14
Fox 8.5/14
NBC 5.4/ 9
ABC 2.9/ 5
CW 2.1/ 3

-Percent Change from Year-Ago Evening – Tuesday 10/22/13:
Fox: +227, CW: +40, NBC: -10, CBS: -14, ABC: -17
———-

Note: The following labels are based on the household overnights and are subject to change given the availability of other pending data streams. As always, these overnights are your first look at the ratings and a precursor to what could lie ahead. And we take into account other benchmarks including the expected demographic ratings, potential DVR usage, the critical acclaim (or lack of) and the social media presence.

-Winners:
2014 World Series, Game 1 (Fox), “NCIS” (CBS), “The Voice” (NBC), “The Flash” (CW), “NCIS: New Orleans” (CBS)

-Honorable Mention:
“Chicago Fire” (NBC)

-Noticeable Slippage:
“Marry Me” (NBC), “About a Boy” (NBC)

-Losers (excluding repeats):
“Selfie” (ABC), “Manhattan Love Story” (ABC), “Forever” (ABC)

———-

Ratings Breakdown:
CBS managed to maintain overnight Tuesday dominance despite facing game one of The 2014 World Series, besting baseball by two-tenths of a rating point (or two percent) in households. But Fox came to life care of the San Francisco Giants vs. the Kansas City Royals (7-1) with an estimated 8.5 rating/14 share in the household overnights from 8-11 p.m. (peaking in the 9 p.m. half-hour with a 9.4/15). Comparably, this was 13 percent below the 9.8/15 for game one of the St. Louis Cardinals at the Boston Red Sox on Wednesday, Oct. 23, 2013. And that translated into 14.40 million viewers and a 4.2 rating/13 share among adults 18-49, based on the Live + Same Day data.

One week earlier, Fox averaged a mere 1.4/ 2 in the household overnights with its combination of repeats of “The Simpsons” and “Bob’s Burgers” and original installments of “New Girl” and “The Mindy Project.” Fox, needless to say, is hoping for a seven game series.

CBS, meanwhile, slipped by only four percent from one week earlier with its line-up of “NCIS” (#1: 10.5/16), “NCIS: New Orleans” (#1: 9.5/14) and “Person of Interest” (#2: 6.0/10). “NCIS: New Orleans,” of course, is a shoo-in for a full season episode order at any moment.

NBC was also on the Tuesday overnight map thanks to “The Voice” at a 7.8/12 (#3) from 8-9 p.m., which was 66 percent above year-ago occupant “The Biggest Loser” (4.7/ 7 on 10/22/13). But week two of lead-out sitcom “Marry Me” slipped to a distant 4.2/ 6 in the 9 p.m. half-hour, which was 25 percent below the 5.6/ 9 series-opener last week. And that translated into 7.54 million viewers and a 2.3/ 7 among adults 18-49 (out of 12.34 million and a 3.4/11 in the demo for “The Voice”). Last night, overnight retention for “Marry Me” out of the 8:30 p.m. portion of “The Voice” (8.2/12) was lacking at 51 percent.

Next on NBC was sophomore “About a Boy” (#3: 3.3/ 5 at 9:30 p.m.), which dropped by 21 percent from the 4.2/ 6 season-opener one week earlier, followed by “Chicago Fire” at a consistent 4.6/ 8 (#3) at 10 p.m. Comparably, overnight growth for “Chicago Fire” out of “About a Boy” was a noticeable 39 percent.

Elsewhere, week three of just-renewed “The Flash” on The CW dropped 10 percent from week two with a 2.7/ 4 at 8 p.m. But that 2.7 rating was still 80 percent above year-ago occupant “The Originals” (1.5/ 2 on 10/22/13). Three-week overnight track for “The Flash”: 3.4/ 5 – 3.0/ 5 – 2.7/ 4.

Next on The CW was veteran “Supernatural” at a 1.5/ 2 at 9 p.m. (#5), which was flat from both last week and the year-ago evening.

Over at ABC, the early results remain dismal for sitcoms “Selfie” (#4: 2.8/ 4) and “Manhattan Love Story” (#4: 2.1/ 3), which dropped from year-ago occupant “Marvel’s Agents of SHIELD” (5.1/ 8 on 10/22/13) by an average of 52 percent. Overnight results for both comedies, which have three more scripts ordered, were series-lows. Relocated “Marvel’s Agents of SHIELD,” meanwhile, could only muster a fourth-place 3.0/ 5 from 9-10 p.m., which was two-tenths of a rating point (or six percent) below the 3.2/ 5 one week earlier. But that 3.2 overnight rating still translated into respectable 1.7/ 5 among adults 18-49.

Capping off the night for ABC was episode five of drama “Forever” at a 3.4/ 6 at 10 p.m., which was flat from one week earlier (and that resulted in 4.81 million viewers and a 1.1/ 3 in the demo, based on the Live + Same Day data).

Source: Nielsen Media Research data

Source:

Marc Berman@tvmediainsights

About the Daily Ratings

Each day (except Sunday) during the main TV Season we post the TV Ratings for the previous nights primetime shows for the major broadcast networks (ABC, CBS, CW, FOX, NBC). Cable Network ratings will be added to the Ratings Database.

The first item that gets posted (normally around 2pm GMT) is the early overnight analysis based on the early household numbers (these are not the same as the Total Viewers and 18-49 Demo numbers that are posted later).

Next, if available, we will post the Top 25 Market 18-49 Ratings to give you a rough idea of the ratings to following.

Later on (normally between 4pm-5pm GMT) we post the official early overnight Total Viewers and 18-49 Demo numbers in the table above.

Finally, later in the evening (10pm-11pm GMT) or the following day, the final adjusted ratings numbers are released, these are then posted in the Ratings Database. The Final Adjusted numbers are what we use for all our Renew/Cancellation Tables, Full Season Tables, Ratings Scorecards etc (see below). Friday's Final Adjusted Ratings are normally available on the following Monday.

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Ratings Database

Historical Ratings Database for nearly all major US shows going back to their first episodes.

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Ratings Scorecard

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