Ratings News - 28th October 2014

Today's Early Overnight Ratings

Top 25 Markets - 18-49
Thanks to Ed for the Top 25 numbers

Two Broke Girls 2.6
Millers 1.5
Scorpion 2.3
NCIS LA 1.5
Dancing 2.1
Castle 1.6
Originals 0.8
Jane 0.5
Voice 3.9
Blacklist 2.7
Gotham 2.5
Sleepy 1.7

This table shows the early overnight ratings. These ratings are normally adjusted later in the day when all the ratings have been consolidated to take into account any local preemptions and/or overruns. You can find all the final adjusted numbers in our Ratings Database. (See the About section below for details about ratings)

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Early Ratings Analysis

The analysis below is based on the early household numbers and are NOT the same as the numbers that will be posted in the above table later. (See the About section below)

For more information on the Nielsen Ratings see this Wikipedia Entry.

NOTE: The opinions expressed here are NOT those of SpoilerTV but of the Author of this Article, Marc Berman.

Metered Market Monday Ratings
Respectable Return for “2 Broke Girls” on CBS

Monday 10/27/14

Household
Rating/Share
ABC 7.9/12
NBC 7.6/11
CBS 6.0/ 9
Fox 3.7/ 5
CW 1.0/ 1

-Percent Change from Year-Ago Evening – Monday 10/28/13:
CBS: +30, CW: no change, NBC: – 4, ABC: – 6, Fox: -60
Note: Fox aired game five of the World Series (Boston vs. St. Louis) on the year-ago evening.
———-

Note: The following labels are based on the household overnights and are subject to change given the availability of other pending data streams. These overnights are your first look at the ratings and a precursor to what could lie ahead. And we take into account other benchmarks including the expected demographic ratings, potential DVR usage, the critical acclaim (or lack of) and the social media presence.

-Winners:
“Dancing With the Stars” (ABC), “The Voice” (NBC), “Scorpion” (CBS). “The Blacklist” (NBC)

-Honorable Mention:
“2 Broke Girls” (CBS), “Castle” (ABC), “NCIS: Los Angeles” (CBS)

-Disappointing:
“Sleepy Hollow” (Fox)

-Losers (excluding repeats):
“The Millers” (CBS), “The Originals” (CW), “Jane the Virgin” (CW)

———-

Ratings Breakdown:
Note: Monday Night Football on ESPN last night featured the Washington Redskins at the Dallas Cowboys.

Minus “The Big Bang Theory,” which is back anchoring Thursday, CBS lost steam on Monday as expected. Week to week the network slipped by 14 percent in the household overnights. But the immediate positive news was just full season-renewed drama “Scorpion,” which was consistent at a third-place 7.0 rating/10 share from 9-10 p.m. despite the smaller support from lead-in “The Millers” (#3; 4.5/ 7 at 8:30 p.m.). Comparably, “Scorpion” built from “The Millers” by a hefty 55 percent, and it outdelivered a repeat of “The Big Bang Theory” (5.5/ 8) and an original installment of “Mom” (4.7/ 7) on the year-ago evening, on average, by 37 percent.

“The Millers,” unfortunately, dropped by 25 percent from its week-ago sophomore season-opener (6.0/ 9 on Oct. 20) because “The Big Bang Theory” was not anchoring the evening. And its retention out of lead-in “2 Broke Girls” was lacking at 79 percent. One year earlier, “2 Broke Girls” in the Monday 8:30 p.m. half-hour was 20 percent higher at a 5.4/ 8 (on 10/28/13).

In season-premiere news, “2 Broke Girls” returned to CBS with a third-place 5.7/ 9 at 8 p.m., which was 44 percent below the 10.2/16 in the household overnights for “The Big Bang Theory” one week earlier. But versus year-ago occupant “How I Met Your Mother,” which was always a favorite in the young demos, “2 Broke Girls” was consistent. And that itself is worthy of honorable mention.

The Eye net’s relocated “NCIS: Los Angeles” remains a vast improvement over failed year-ago occupant “Hostages,” with a 5.8/ 9 at 10 p.m. One year earlier, “Hostages” scored a 3.3/ 5 on 10/28/13.

Overall, ABC topped the night in the household overnights with its pairing of veteran “Dancing With the Stars” (#1: 8.8/13 from 8-10 p.m.), which dropped by just four percent from one year earlier, and “Castle” (#2: 5.9/10), which slipped by 13 percent. And NBC’s combination of “The Voice” (#2: 8.2/12 from 8-10 p.m.) and “The Blacklist” (#1: 6.4/10) owns the night in adults 18-49 and all the key young adult demographics.

Elsewhere, Fox slipped, on average, by five percent week to week with its pairing of “Gotham” (#4: 4.3/ 6 at 8 p.m.) and “Sleepy Hollow” (#4: 3.0/ 4 at 9 p.m.). But “Gotham” remains a solid choice in the key demos and both dramas continue to resonate via the DVR.

Week three of critically acclaimed (and full season-renewed) “Jane the Virgin” on The CW, unfortunately, lost steam, with a 0.9/ 1 in the household overnights from 9-10 p.m. Comparably, that was down by 10 percent from the 1.0/ 2 one week earlier. And that translated into 1.61 million viewers and a 0.6 rating/2 share among adults 18-49 (based on the Live + Same Day data). Comparably, however, “Jane the Virgin” was still 12 percent above year-ago time period occupant “Beauty and the Beast” (0.8/ 1 on 10/28/13). And the overnight retention for “Jane” out of the 8:30 p.m. portion of relocated lead-in “The Originals” (1.0/ 1) was 90 percent. Three week household overnight track for “Jane the Virgin”: 1.1/ 2 – 1.0/ 2 – 0.9/ 1.

Earlier in the evening on The CW, sophomore “The Originals” could only muster a 1.1/ 2 (#5) from 8-9 p.m., which was eight percent below year-ago occupant “Hart of Dixie” (1.2/ 2 on 10/28/13).

Source: Nielsen Media Research data

Source:

Marc Berman@tvmediainsights

About the Daily Ratings

Each day (except Sunday) during the main TV Season we post the TV Ratings for the previous nights primetime shows for the major broadcast networks (ABC, CBS, CW, FOX, NBC). Cable Network ratings will be added to the Ratings Database.

The first item that gets posted (normally around 2pm GMT) is the early overnight analysis based on the early household numbers (these are not the same as the Total Viewers and 18-49 Demo numbers that are posted later).

Next, if available, we will post the Top 25 Market 18-49 Ratings to give you a rough idea of the ratings to following.

Later on (normally between 4pm-5pm GMT) we post the official early overnight Total Viewers and 18-49 Demo numbers in the table above.

Finally, later in the evening (10pm-11pm GMT) or the following day, the final adjusted ratings numbers are released, these are then posted in the Ratings Database. The Final Adjusted numbers are what we use for all our Renew/Cancellation Tables, Full Season Tables, Ratings Scorecards etc (see below). Friday's Final Adjusted Ratings are normally available on the following Monday.

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Ratings Database

Historical Ratings Database for nearly all major US shows going back to their first episodes.

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