Ratings News - 8th October 2014

Today's Early Overnight Ratings

This table shows the early overnight ratings. These ratings are normally adjusted later in the day when all the ratings have been consolidated to take into account any local preemptions and/or overruns. You can find all the final adjusted numbers in our Ratings Database. (See the About section below for details about ratings)

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Early Ratings Analysis

The analysis below is based on the early household numbers and are NOT the same as the numbers that will be posted in the above table later. (See the About section below)

For more information on the Nielsen Ratings see this Wikipedia Entry.

NOTE: The opinions expressed here are NOT those of SpoilerTV but of the Author of this Article, Marc Berman.

Metered Market Tuesday Ratings
“The Flash” Lifts The CW to the Strongest Premiere of Any Series in Six Years

Tuesday 10/07/14

Household
Rating/Share
CBS 9.1/15
NBC 5.8/ 9
ABC 3.1/ 5
CW 2.6/ 4
Fox 1.8/ 3

-Percent Change from Year-Ago Evening – Tuesday 10/08/13:
CW: +86, NBC: – 6, CBS: – 7, ABC: -18, Fox: -25
———-

Note: The following labels are based on the household overnights and are subject to change given the availability of other pending data streams. As always, these overnights are your first look at the ratings and a precursor to what could lie ahead. And we take into account other benchmarks including the expected demographic ratings, potential DVR usage, the critical acclaim (or lack of) and the social media presence.

-Winners:
“NCIS” (CBS), “The Flash” (CW), “NCIS: New Orleans” (CBS)

-Honorable Mention:
“The Voice” (NBC)

-Losers (excluding repeats):
“Selfie” (ABC), “Manhattan Love Story” (ABC), “New Girl” (Fox), “The Mindy Project” (Fox)

———-

Ratings Breakdown:
CBS, as expected, dominated the Tuesday household overnights with its line-up of “NCIS” (11.1 rating/18 share – #1 for the evening), week three of compatible “NCIS: New Orleans” (#1: 9.8/15) and “Person of Interest” (#1: 6.4/11). And a two-hour clips edition of “The Voice” (#2: 6.1/ 9 from 8-10 p.m.) leading into reliable “Chicago Fire” (#2: 5.4/ 9 at 10 p.m.) should be enough for NBC to compete in the key demos. “Chicago Fire,” which built year-to-year by eight percent, will have no trouble winning the time period in adults 18-49. But worthy of accolades was the series-premiere of The CW’s highly anticipated “The Flash.”

“The Flash” finished third in the 8 p.m. hour with a 3.4/ 5, which was The CW’s highest-rated premiere in the overnights since “90210” on Sept. 2, 2008 (translation: six years). Comparably, episode one of “The Flash” bested “The Originals” on the year-ago evening (1.3/ 2 on 10/08/13) by 166 percent. It beat the first hour of special “The iHeartradio Music Festival” last Tuesday (0.7/ 1) by a mammoth 386 percent. And “The Flash” outdelivered the debut of parent series “Arrow” (3.0/ 5 on 10/12/12) by 13 percent. And also very promising was the growth of one-tenth of a rating point (or three percent) at 8:30 p.m. (3.3/ 5 to 3.4/ 5). Given the available platform, “The Flash” is off to a fast – and “winning” – start on The CW, which is also expected to resonate via the DVR and in social media.

Lifted by the solid sampling for “The Flash,” season 10 of lead-out “Supernatural” opened at a 1.9/ 5 at 9 p.m., which was 27 percent above the 1.5/ 2 (out of “The Originals”) on the year-ago evening.

In week two news, ABC comedies “Selfie” and “Manhattan Love Story” both dipped by double-digit percentages from their already soft starts last Tuesday. “Selfie” opened with a fourth-place 2.9/ 5 in the overnights at 8 p.m., which was 22 percent below the 3.7/ 6 one week earlier (and that translated into 5.31 million viewers and a 1.6 rating/5 share among adults 18-49, based on the Live + Same Day data). And “Manhattan Love Story” dropped to a 2.3/ 4 (#4) at 8:30 p.m., which was 28 percent below the already anemic 3.2/ 5 debut last Tuesday (which translated into 4.70 million viewers and a 1.5/ 5 in the demo). The two sitcoms, on average, dropped from year-ago Tuesday 8-9 p.m. time period “Marvel’s Agents of SHIELD” (5.3/ 9 on 10/08/13) by a hefty 51 percent.

Given the lack of lead-in support, relocated “Marvel’s Agents of SHIELD” dipped to a series-low 3.0/ 5 in the household overnights from 9-10 p.m., which was six percent below the 3.2/ 5 one week earlier and 43 percent below the aforementioned 5.3/ 9 on the year-ago evening.

Episode four of drama “Forever” capped off the evening for ABC with a series-low 3.6/ 6 at 10 p.m., which was still a marked improvement (+57 percent) over a repeat of “Scandal” on the year-ago evening (which replaced canceled “Lucky 7”).

Struggling Fox closed the night with a repeat of the one-hour “Family Guy” season-opener (featuring the crossover with “The Simpsons”) in place of “Utopia” at a 1.6/ 2 from 8-9 p.m. Comparably, that was actually one-tenth of a rating point below “Utopia” last week (1.7/ 3 on Sept. 30), and it led into the pairing of tired sitcom “New Girl” (#4: 2.1/ 3) and “The Mindy Project” (#4: 1.8/ 3).

Source: Nielsen Media Research data

Source:

Marc Berman@tvmediainsights

About the Daily Ratings

Each day (except Sunday) during the main TV Season we post the TV Ratings for the previous nights primetime shows for the major broadcast networks (ABC, CBS, CW, FOX, NBC). Cable Network ratings will be added to the Ratings Database.

The first item that gets posted (normally around 2pm GMT) is the early overnight analysis based on the early household numbers (these are not the same as the Total Viewers and 18-49 Demo numbers that are posted later).

Next, if available, we will post the Top 25 Market 18-49 Ratings to give you a rough idea of the ratings to following.

Later on (normally between 4pm-5pm GMT) we post the official early overnight Total Viewers and 18-49 Demo numbers in the table above.

Finally, later in the evening (10pm-11pm GMT) or the following day, the final adjusted ratings numbers are released, these are then posted in the Ratings Database. The Final Adjusted numbers are what we use for all our Renew/Cancellation Tables, Full Season Tables, Ratings Scorecards etc (see below). Friday's Final Adjusted Ratings are normally available on the following Monday.

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Historical Ratings Database for nearly all major US shows going back to their first episodes.

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